In many ways, the health of your mouth is linked to the health of the rest of your body. Over the past few months, p harmacies have acquired insurers, hospitals have gotten into the drug business, and insurers are starting to own doctors offices, blurring the lines around what defines a healthcare company. The combination of a dental plan with a company with a consumer-facing product like a toothbrush may be unexpected, but it's not alone in redefining what a healthcare company looks like. Beyond that, if a procedure is needed for a cavity, Afora has a list of negotiated prices that members can pay directly to their dentist. Instead, for $25 a month, members get access to Afora's New York City-based network of dentists, including two cleanings a year, an annual exam and X-Rays -preventive services that are often covered under insurance plans. For $5 every three months, Quip will send you a replacement brush, or for $10 if you'd like toothpaste included.Īfora, meanwhile, is a dental plan that isn't technically insurance. Quip, which also announced an additional $10 million in funding from Silicon Valley Bank in addition to the $12 million it has previously raised, sells electric toothbrushes that start at $25. Ideally, the hope is to get more people access to going to the dentist on a regular basis in addition to taking care of their teeth by brushing twice a day - as opposed to only going to the dentist when your tooth starts to hurt. " We thought it'd be a better place to start and get people interested and engaged by hopefully trying a toothbrush that caught your eye on the subway, and then over time increasing our assistance we can give you in the health space," Enever told Business Insider. Now, the company is looking to go deeper into oral healthcare, acquiring dental plan startup Afora in an unusual pairing.īut it's a business model Quip has been working toward since launching the company about three years ago, CEO Simon Enever said. Quip, a New York-based startup that makes subscription electric toothbrushes and is known for its ubiquitous subway ads, wanted to start with something people use twice daily. It started with a sleek, venture-backed toothbrush, dubbed the " Tesla of Toothbrushes." The hope is to get more people thinking about preventive oral healthcare by increasing access to dental check-ups. The combination puts a company with a consumer oral health product and a startup that runs a dental plan under the same roof.Quip, a startup that makes electric toothbrushes, is acquiring dental plan startup Afora.Account icon An icon in the shape of a person's head and shoulders.
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